Integrated strategy

Syngenta recognizes that the India’s farmers need more tailored, integrated solutions to make agriculture an economically viable and rewarding way of life. In 2011 we moved away from a single product paradigm and developed fully integrated offers for key crops by bringing together our crop protection, seed care and seed portfolios. Building on the combined strength of our businesses, the company is embracing the farmer with one voice and one face, to deliver end-to-end integrated solutions on a global crop basis. Syngenta offers integrated solutions for key crops like corn, wheat, rice, vegetables, specialty, diverse field crops, soya bean and sugarcane.

Our ambition

Our ambition is to bring greater food security in an environmentally sustainable way to an increasingly populous world by creating a worldwide step-change in farm productivity. Our ambition encompasses the 8 million large farms worldwide with over 100 hectares as well as the 450 million small farms with 2 hectares or less.

Integrate

Create integrated offers in the field supported by agronomic expertise and a deep understanding of grower needs now and in the future

Syngenta has unrivaled portfolio breadth spanning crop protection, seeds, seed treatment and traits. Our aim is to develop offers that meet differing market requirements and have demonstrable benefits in the field. Environmental, societal and value chain developments have given rise to a plethora of choices and decisions for the farmer. With our expertise, we can help make growing crops simpler and more productive.

The benefits of the integrated strategy have been most pronounced in the emerging markets, which are driven by intensification and technology adoption. We have identified the key strategy success factors in these markets and will seek to replicate them more broadly. Importantly, we will build upon a number of new product launches to reinforce our customer relationships and to expand the scope of our integrated solutions.

Innovate

Bring strong new products to market and combine genetics and chemistry to create new solutions and business models

We maintain a clear focus on bringing strong new products to market. Each of these products offers multiple opportunities for combinations with the existing portfolio and for the creation of integrated solutions.

Outperform

Our goal is to create value for our shareholders by first creating value for our customers through higher yields and better use of resources

Every day, our customers are measuring the performance of our products in the field. In order to achieve our objective of market share gain, we need consistently to demonstrate the benefits of our portfolio not only to growers, but also to other participants in the value chain. We also need to sustain the flow of innovation and to design new offers that can be delivered at scale.


 

Our crop-focused approach is now deeply embedded in the company and recognized by our customers. By thinking like a grower, we are better able to meet evolving needs worldwide. In emerging markets we are enabling technology adoption, while in developed countries we are helping growers to deal with problems such as weed and insect resistance, as well as an increasingly demanding value chain. As awareness of the need to preserve finite natural resources grows, we are developing solutions that can help to ensure the sustainability of agriculture.

 

We raise productivity by developing solutions that link technology, people and land

 

Our integrated solutions for crops offer:

  • Seeds that improve yields with early emergence, vigorous growth & quality input.
  • Crop protection products that protect yields by controlling insects, weeds and diseases.
  • Seed care technology that protects vulnerable seeds and seedlings from pests and diseases

Some of our popular Integrated Solutions in India are GroMore for rice, Fast Start for cotton, MaxVeg for vegetables and Start Right for Corn

Our Integrated Solution for Rice:

GroMore is a Syngenta offer that comprises of simple crop protection protocol and agronomic know-how to help the growers establish and protect their rice crops, increasing yields and improving quality, for each of the four key phases of the crop namely: Seedling, Vegetative, Reproductive and Ripening. These protocols are communicated through phase-campaigns, supported by phase-merchandising in the retailer store, using grower language. Growers receive a step-by-step guide for each phase of growth, so they know what to do and when, how to look out for results and how to set up their crops for the next phase. These protocols are easy for even smallholder farmers to use and have brought immediate results, with yield gains of up to 30 percent for growers in Bangladesh and India.

Our Integrated Solution for Corn:

We are running pilot projects for START RIGHT a comprehensive corn solution that helps boost yields through our best hybrids (NK brand seed), seed care solution, crop protection products, customized agronomic and precision farming protocols, all tailored to meet the farmers‟ needs. The solution has been showcased to more than 5000 growers in Maharashtra, Punjab, Andhra, Tamil Nadu, Karnataka and Bihar.

Our Integrated Solution for Vegetables:

MaxVeg is syngenta's integrated solution which combines best hybrids, crop protection technology and agronomic expertise to increase quality yield. It helps build a strong foundation for higher productivity by developing vigorous young plants with a good root system for better establishment after transplanting. Growers can achieve quality harvest with confidence through securing more flowers, uniform fruit settings and quality fruits with superior protection against insects and diseases. Currently MaxVeg is being used in states like Maharashtra, Karnataka, AP, Gujarat, MP and Rajasthan.

Our Integrated Solution for Cotton:

Our integrated solution for cotton named Fast Start improves early crop establishment, ensures strong plant growth and delivers greater yields, resulting in increased grower satisfaction and profitability. To date, the FSP solution has been adopted by nearly 2500 growers and results show yield increase in excess of 20%. Higher cotton fiber quality has also been demonstrated.